PROD 48
About the Project:
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This research project aims to create a workspace for Prod 48 for fashion industry professionals. To provide a platform where other creatives can work together and offer each other's services.
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Methods:
User Research & Analysis Persona Creation
User Flows Ideation Wireframes
My Role: worked as a UX/UI Designer with 2 other UX/UI Designers, Project Manager, and 2 Stakeholders
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Tools:
Figma Google Forms Adobe Photoshop
Milanotes Invision Marvel app Miro
Duration: 5 weeks (April 2023 - May 2023)
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Double Diamond
Deliver
Discover
Define
Develop
DISCOVER
Objective:
The goal of this project is to create opportunities for creatives and entrepreneurs in the fashion industry to have access to the services they need on one platform, so they can grow their businesses and feel confident booking and meeting deadlines.
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Primary Research
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Data gathered:
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Data collected within my team and information shared by the client reveals a need for a workspace environment for creatives in the fashion Industry. Creatives need help accessing the resources they need to run their businesses. As a result, they need help to meet their project goals.
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Survey
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Run a screener survey to gather more data and have a better understanding of the common problems that users are facing using different project management tools in the market.
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Users use social media as a portfolio, to connect to clients and other professionals.
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Users are most likely to find client work on social media.
Top findings from the survey:
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The majority of the users use project management tools.
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60% of the users said that the project management tools keep them organized in their projects and schedule-wise.
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Users who use project management tools use it on a daily basis.
DEFINE
User Interview
Collaborated with team members to interview a few participants working in the fashion industry to know the day-to-day work in the fashion industry and how they manage their schedules and projects when constantly working on the set.
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DEVELOP
Sitemap
Here’s a sitemap of the project management platform to help visualize the site and the best placement of each tool and categorize them in the right area.
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User flow
Conducted different explorations of user flows from onboarding, creating projects, managing tasks, and collaborating with other team members.
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Sketch
Here’s the main screen the team and client both agreed works best for users.
Wireframes
Created a black-and-white version of the final sketches. Defined the layout, button, and icon of the platform.
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Dashboard
The dashboard screen shows the overview of the project timeline and task board, and the team members on the right corner. The idea of this overview task board is to visualize projects that need to be done, see who’s working on projects and updates of projects being made, and any changes.
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One dashboard feature implemented was an interchangeable task board from task card to task list for users who are non-visual and more analytic thinkers.
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Creating Project
Added a shared screen feature for creating a project for users who want to invite team members to view or collaborate with the project. Also added the target date and availability days for better collaboration between the team members and hitting the project timeline. The budget and default rate are for the team members and client reference that the project is worth x amount.
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Project Overview
The project overview is where all projects are saved and can also be revisited for any changes. Included a task list of other projects for easy search and to know more detailed information about the project.
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DELIVER
DELIVER
Prototype​
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Here are the final wireframe screens the team created. The first 4 screens are my wireframes and the rest are the team's wireframes.
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Client’s Feedback:
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The client only wants a wireframe for this project to help them visualize the look of their platform as a kickstart of their business. Overall, the client was happy and satisfied with the outcome of the project. They really like the final screens that my team and I created for them as the problem are onboarding, project management, and collaboration among users or team members are solved.
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Next Step
If only there was more time on this project, I would conduct a user test of the final screens my team and I created for more in depth design development of the overall look of the project. I would also create a prototype and UI designs to visually see the features in real screen and it's accessibility.
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